Doing business with the base of the Pyramid1

“The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.”
—Dr. Paul Polak, International Development Enterprises

What if we think how to make good business for 90% of the population. Designing relevant artifacts and roles for them seems to be a priority for several institutions and visionary individuals.
The NYTimes puts it in terms of artifacts, they made a nice video about it (hope to get permission from NYT to youtube it and embed it here). The Copper-Hewitt Museum has an Exihition which focuses on these five topics, using Paul Polak's experience.

My side comment: most projects presented at this exhibition, emphasize the transfer and adaptation of simple technologies from developed countries to developing local communities. What surprises me about this approach is that it doesn't create bridges between markets. Most projects presuppose local development without fluent (economic, social, educational, cultural, etc.) transactions between developing and developed countries. I'd like a glocal framework for "helping the poor".

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